CREATING COPY COMBUSTION

 

The first man I ever loved I met through the pages of my favourite childhood literary series.  Awkward, gawky, teenaged me, with zero life experience, held my crush close to my heart, even though I knew he wasn’t real.  Hmmm, might have been one of the most agreeable relationships I have had to date!

That is […]

By |June 23rd, 2014|Business|0 Comments

What’s Wrong with your About Page, and How to Fix it

Your opening line on your About Page probably starts off something like this:  “Hi!  I’m so-and-so, and I have been running Babycakes Bakery since 2010.  Baking is my passion!  In fact, I have been baking since I was 6 years old…  blah, blah, blah…

The problem?

Nobody cares.
I’m not trying to be a mean shitehead, but […]

By |February 16th, 2014|Business, Uncategorized|0 Comments

Social Media from Scratch – it’s rather like dating for your business!

When I launched my copywriting business, the message was loud and clear—get your butt on social media.  The overwhelming opinion smacking me full in the face (open palmed) was that a savvy social media presence was no longer an option, it was a business requirement.  And businesses that weren’t jumping on the chuck wagon?  Were […]

By |January 26th, 2014|Business|0 Comments